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Breathing Space: Living and Working at a Comfortable Pace

Is the crushing burden of information and communication overload dragging you down? By day's end, do you feel overworked, overwhelmed, stressed, and exhausted? Would you like to be more focused, productive, and competitive, while remaining balanced and in control?

Author Jeff Davidson says, "If you're continually facing too much information, too much paper, too many commitments, and too many demands, you need Breathing Space."


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Recommended Reading
Jeff Davidson: Simpler Living

Jeff Davidson: Breathing Space

Jeff Davidson: Complete Idiot's Guide to Getting Things Done

Jeff Davidson: The Complete Idiot's Guide to Managing Your Time

Larry Rosen and Michelle Weil: Technostress

Mark Victor Hansen: Chicken Soup for the Parent's Soul

Sam Horn: Conzentrate

Patricia O'Gorman: Dancing Backwards In High Heels

James Davison Hunter: The Death of Character

John D. Drake: Downshifting

David Md Viscott: Emotional Resilience

Alan Lakein: How to Get Control of Your Time and Your Life

Scott Adams: The Joy of Work

Don Aslett: Keeping Work Simple

Jeff Davidson: The 60 Second Organizer

Jeff Davidson: The 60 Second Self-Starter

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Breathing Space Blog

Saturday, March 04, 2017

Are We Too Clean? - Breathing Space Blog

Stronger Than Dirt : A Cultural History of Advertising Personal Hygiene in America,
1875-1940 by Juliann Sivulka, review by Cahners Business Information, Inc.

“Only a century ago the privilege of washing with soap was a prerogative of the well-to-do, and a bath was something the average person avoided. But by the end of World War I a revolution in the standards of personal hygiene had taken place. Soap was not only more widely used but was suddenly viewed as a powerful symbol of purification, civilization, and progress. What caused this radical shift in attitudes?

In this fascinating cultural history, illustrated throughout with dozens of period illustrations and advertisements, Juliann Sivulka shows that the transformation of soap from luxury product to everyday staple and symbol of success was the result of both the newly emerging advertising industry and large-scale societal changes brought on by the modernization of daily life. The new emphasis on soap translated into more elaborate cleanliness rituals, creating in turn specialized places devoted to care of the body, more complex domestic interiors, and new customers for an emerging consumer society.

Cleanliness came to symbolize a morally superior and civilized individual. Keeping clean, according to advertisements, was not only a healthy habit, it also ensured romance, material abundance, and acceptance into the successful white middle class. Advertisements also reflected women's changing roles as agents of cleanliness, as well as creators of mass cultural images that reinforced narrow stereotypes, which feminists later protested.”

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Jeff Davidson, MBA, CMC, Executive Director -- Breathing Space Institute  © 2014
3202 Ruffin Street -- Raleigh, NC 27607-4024
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