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Wednesday, February 28, 2018

Costly Distractions - Breathing Space Blog

Writer Marta Vogel tells us that early man examined his food to ensure it 1) was dead and 2) had no insects. 21st century man barely looks at his food; he's fixated on the package. Corporate giants figured out that consumers could become thoroughly hooked on "package literature."

Recognizing our craving for information, advertisers offer alluring product packaging. The average cereal box contains about 2,000 words, equal to eight pages of a book. Generic products, at the same basic quality as mid-level brands, were once sold by vendors who knew that people might not buy "wordless" cardboard and risk incurring "package deprivation."

Package deprivation? It's no surprise today that most of our population -- not just kids -- wears clothes or accessories with slogans and messages on them. Attraction to labeling and packaging robs you of breathing space. Minute bits of extraneous data have a cumulative impact.

Other symptoms of information overload abound. Do you attempt to think, converse, study, or even make love with distractions? Do you go through the motions of attempting to concentrate with office noise? Do you attempt to converse while on the Web or watching TV? Do you "need" to wind down before bed time in front of a screen? You deserve a break today. Eat healthy food and have no reading material or screens in sight.

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Jeff Davidson, MBA, CMC, Executive Director -- Breathing Space Institute  © 2019
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