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Friday, April 24, 2015

Do Not Litter My Lawn - Breathing Space Blog

Writing in the New York Times years back, Sewall Chan offers a wonderful article about local efforts to Halt Unwanted Paper Deliveries. Excerpted, he says:

"In an era of spam, telemarketing, moving billboards and other forms of aggressive commercial solicitation, an old-fashioned form of advertising is surprisingly - many say irritatingly - resilient: fliers, restaurant menus and business cards slipped under the doors, wedged in door jambs or left on the stoops of houses and apartment buildings in New York City."

"Until now, homeowners have had no recourse to block the unwanted paper, often called 'lawn litter' because in neighborhoods with yards much of the paper ends up on the lawn." Now however, the city is "enforcing a recent state law that prohibits the placement of 'unsolicited papers, fliers, pamphlets, handbills, circulars or other materials advertising a business or soliciting business" at homes in New York City if the property owner has posted a sign saying such materials are not wanted." Bravo!

"Advertisers who violate the law face fines from $250 for a first offense to $1,000 for repeat violations... Under the new law, the property owner's sign must be at least five inches tall and seven inches wide, and display the following language in legible letters at least one inch high: "Do Not Place Unsolicited Advertising Materials on This Property."

" owners who receive unwanted advertisements will be able to fill out a citizen complaint form and mail it, along with the unwanted ads, to the Sanitation Department's enforcement office in Brooklyn."

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