Deluded by too much TV! - Breathing Space Blog
Study Finds Japanese Watch Most TV
The average level of television consumption increased on nearly every continent last year, but a new study has found that Japanese viewers watch more TV than anybody.
The report from Eurodata TV Worldwide, the focus of a panel discussion at the MIPTV convention in Cannes, also found Americans' daily dose of TV climbed by three minutes last year to an average of four hours and 28 minutes -- nearly 90 minutes above the world average.
The Japanese watched the most television last year, clocking in a daily average of five hours. Americans were second, followed by Argentinians and the Greeks, who consumed four hours and 25 minutes and four hours and four minutes, respectively. At 2 1/2 hours daily each, China and Sweden watched the least amount of television last year.
Even though dramas accounted for 46 percent of viewers' time overall, and made a comeback stateside, American fiction failed to dominate outside of the domestic marketplace as it has in years past.
The MIP conference heard that the Eurodata document reveals that 46 percent of viewing time was dedicated to drama, 36 percent to other entertainment categories (talk, comedy, and variety shows) and 18 percent to news. Additionally, in terms of new formats, NBC's "The Apprentice" appeared to have found the most purchase globally.