The Catalog Blizzard
In any given year, catalog companies in the U.S. mail more than 19 billion catalogs, consuming almost four million tons of paper, despite wide-spread adoption and use of the Internet. Although the quality as well as availability of recycled paper has improved, the majority of catalogers, among them J. Crew, J.C. Penney, and L.L. Bean, continue to use solely virgin paper. What a waste, for everyone and everything.
Labels: advertising, catalog, environment, internet, mail, marketing, paper, waste



























